Case study
MIRA The Decor Hub — D2C Storefront & Admin Back-Office
Editorial direct-to-consumer commerce platform with high-resolution furniture galleries, multi-attribute catalog engine, and owner-operable CMS.
Overview
MIRA The Decor Hub is a premium home décor brand selling bespoke furniture, interior accents, and luxury handcrafted artifacts directly to consumers at mirathedecorhub.com. AS Infosolution engineered an editorial-grade D2C digital storefront coupled with a powerful administrative back-office system covering multi-attribute product catalogs, order processing, and a visual homepage content management engine.
Customer & Context
Luxury home décor and custom furniture manufacturer requiring an elegant, high-performance D2C digital presence that reflects brand craftsmanship while offering seamless checkout.
Related case study: MIRA THE DECOR HUB — Showroom Quotation App
The Operational Challenges
Selling high-ticket luxury furniture online presented unique technical and operational hurdles:
- High-Resolution Imagery vs Speed: Premium furniture requires rich, high-resolution photography and multi-angle zooms, which often causes severe page load lag on standard e-commerce templates.
- Multi-Dimensional Variant Matrices: Products such as designer chairs and consoles feature multiple configurable attributes (wood polish, fabric color, base material, dimensions) with distinct inventory and price tiers.
- Marketing Dependency on Developers: The brand team needed to launch seasonal collections, flash sales, and homepage banner changes weekly without waiting for developer code releases.
- Checkout Abandonment: Need for a streamlined, mobile-optimized slide-over cart drawer and instant payment settlement via Razorpay.
The Engineered Solution
We architected a separated full-stack platform utilizing a high-performance React & Vite single-page storefront backed by a robust Python FastAPI and PostgreSQL REST API.
Key System Capabilities & Architecture
- Editorial Customer Storefront: Cinematic hero carousel, category browse mosaics, curated 'Latest Arrivals' swimlanes, and social discover grids with progressive image loading.
- Dynamic Variant & Attribute Engine: Flexible schema supporting multi-dimensional product variations with real-time stock availability and automated price recalculation.
- Integrated Homepage Visual CMS: Admin dashboard allowing store managers to configure banner graphics, featured category highlights, and promotional announcements directly via a web UI.
- Optimized Cart Drawer & Razorpay Gateway: Frictionless slide-out cart with live item management, discount application, and secure instant payment processing.
- Comprehensive Order Ops Admin: Action queue tracking order fulfillment statuses, automated customer email notifications, and customer delivery logs.
Web Application & Management Portal
Responsive web interfaces, operations dashboards, and back-office portals (14 verified screens)
Customer storefront
Store admin
Technology Stack
Core Technologies & Frameworks
- React
- TypeScript
- Vite
- Tailwind CSS
- FastAPI (Python)
- PostgreSQL
- Razorpay Gateway
- Cloudflare CDN
Measurable Results & Impact
The new MIRA platform elevated brand positioning and streamlined everyday retail management:
- Sub-second page rendering and smooth mobile shopping experience across all 12 home decor categories.
- 100% developer independence for seasonal marketing campaigns, banner updates, and product launches.
- Robust Razorpay checkout workflow minimizing checkout drop-offs and automating order receipts.
- Live in production and actively processing customer orders at mirathedecorhub.com.